From the outside, it might seem like Kendrick Lamar has it all — fame, money, 11 Grammy nominations — but he wants you to know it took hard work to get here.
In a new video released Wednesday (Dec. 23) by Lamar’s label and management company Top Dawg Entertainment, the hip-hop star tutors a young boy the ways of working hard. The two play basketball, walk around the city and buy a snack and in each scene Lamar gets recognized, to which he responds graciously and credits hard work.
It’s a total feel good piece that promotes Lamar’s To Pimp a Butterfly accolades, but the message is strong. Watch it here: