Kendrick Lamar goes on a fiery drunken rant in his new video “God Is Gangsta,” which features the tracks “u” and “For Sale?” from his sophomore studio effort To Pimp a Butterfly.
The short film begins with K.Dot hugging a bottle while spazzing on “u.” The Compton MC then cleanses his sins in a pool and surrounds himself with half-naked women for “For Sale?” Subliminal messages flash in between cuts like “Time is change. Your friend or foe” and “If I blame you for a loss. I’m giving you all the credit.”
The emotionally charged TPAB set earned him 11 Grammy nominations and his first No. 1 album on the Billboard 200 this year.
“I want all of them,” Kendrick recently told The New York Times about his multiple nods, which include Album of the Year, Song of the Year and Best Rap Performance. “Because it’s not only a statement for myself, but it’s a statement for the culture. They’re all important, because of the foundation the forefathers laid before me. Nas didn’t get a chance to be in that position. Pac. So to be acknowledged and to actually win, it’s for all of them.”