The recently released mixtape from the rapper Father, Who’s Gonna Get F***** First, ends with a grim track titled “Suicide Party.” “Who’s trying to die first?” drones Father, “Vodka and Bacardi, where’s our advisers/ Oh I guess they’re tied up, well let’s get higher.” He seems blasé about the whole enterprise: partying, death, and everything in between. Then rapper KeithCharles Spacebar (KCSB) shows up and steals the show: he pretends to play Russian roulette while grinning right at the camera, adding a sinister jolt of menace to the track.
KCSB is another rapper in the ever-expanding Awful Records empire, and today Billboard is exclusively premiering the new music video for his song “We’re All A Little.” Check it out below.
KCSB’s video opens with someone cheerfully suggesting, “warning: watching this video might end in death!” But this isn’t another ominous tune: the chanted hook — “we’re all a little triflin’, come and stay the night then” — serves as both a statement of support and an invitation. The beat for “We’re All A Little” is in the classic Awful Records mode — a skeletal stream of cymbals and bass, as if someone set out to make a tough track with the fewest possible elements. The clip — shot by Morian Thomas and Myles Harris, directed and edited by KCSB — is dark with bursts of whites and neon red, and the screen flickers in and out of focus almost in time with the drums.
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“It’s a very Awful release,” KCSB tells Billboard, “in the sense that every member on the roster has inspired influenced or helped me put this together in some way.” “The title is pretty self-explanatory,” he adds. “We’re all a little triflin’: It’s still pretty early in the day, and you’ve probably already done some form or fashion of f—shit to a degree.”
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“We’re All A Little” will appear on KCSB’s forthcoming Awful Records debut, We’re All A Little Triflin’, due out later this year. The MC calls it “some of my best work since 2011’s BeforeCommonEra.” In general, this rapper seems to maintain an upbeat attitude. “We’re all a little triflin,'” he says. “I’m just lucky I’m not a f—boy.”