The most widely produced sneaker designed by Kanye West re-released on Friday (Sept. 21) with the Adidas YEEZY Boost 350 V2 “Triple White.”
In support of the readily available silhouette, the 41-year-old launched his “We Got Love” campaign, which has flooded much of his social media. Coinciding with the sneaker release, West took out full-page ads in 10 prominent newspapers across the United States showcasing the campaign Friday (Sept. 21).
Each ad reads “We Love,” in bolded fonts and various languages from top to bottom, in Russian, English, Hebrew, Japanese, Spanish, Chinese, French, Arabic, Italian, Korean, and Hindi. The New York Post confirmed the advertisement to be in their Friday paper. Other publications emblazoned with the campaign include the Los Angeles Times, Houston Chronicle, Detroit Free Press, Miami Herald, and more.
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In the past, demand heavily outweighed supply for YEEZY releases, forcing fans of the shoe to pay a premium on the resale market. For the first time, every person who wants to get their hands on the “Triple White” YEEZY 350 will have the opportunity thanks to Adidas’ mass-production of the sneaker. Shop the colorway at Yeezy Supply for $220.
Check out the full-page advertisements below.