Fashion week is quickly approaching, but it seems as if Kanye West isn’t waiting for the week-long event to unveil his latest Yeezy Season range. On Tuesday (Jan. 30), photos of Kim Kardashian clones — donning blonde wigs and modeling the unreleased Yeezy Season 6 collection — surfaced online, the same way Kim teased the collection during the last quarter of 2017.
Given the influence social media has on its users, West’s latest campaign makes sense and who better to spearhead the campaign than the social media queen herself, Kim K. To tease the collection, Kanye and Kim assembled a cast of social media influencers and a few of their famous friends to emulate Kim’s past Yeezy Season 6 looks ahead of its release.
Kim shared paparazzi-esque images of Paris Hilton running errands, dubbing her “The OG,” in which Paris recreates the same Yeezy look Kim was pictured in last November when she first unveiled the Yeezy pieces. Other models followed suit and posted their best Kim K impressions for the Yeezy Season 6 social media takeover, including Jordyn Woods, Sami Miro, The Clermont Twins, and Kristen Noel Crawley.
Judging from the photos, the upcoming Yeezy collection consists mainly of neutral-hued athleticwear, from hoodies to leggings, sports bras, and sweatpants.
View the photos below.
The YEEZY SEASON 6 campaign continues and now includes IG models, influencers & friends in the same looks and locations as Kim’s pics.
All the photos were debuted on instagram by the models. pic.twitter.com/igsRpYAIoK
— KimKanyeKimYe (@KimKanyeKimYeFC) January 31, 2018