Less is more. If you don’t believe it, just ask Kanye West. From the minimal aesthetic of his Yeezy Season 4 fashion collection to his brand-new Instagram account, ‘Ye likes to keep it fresh and clean. And it seems to be working, since he’s amassed one million followers since launching the Insta account late Saturday night (Sept. 17) with just a single pic. The un-captioned, moody screenshot of the Johnny Cab scene from Arnold Schwarzenegger’s 1990 film Total Recall has already generated nearly 59,000 comments and 381,000 likes.
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He’s got quite a way to go to match wife Kim Kardashian West’s 82 million Insta followers, but you have to start somewhere.