In an interview Tuesday (Nov. 26) with MTV News’ Sway Calloway on the SiriusXM station Shade 45, the rapper flipped out over the host’s question about breaking into the fashion world.
When Calloway asked the rapper about his Nike Red October shoes, the question caused West to go on a rant about the company, which he recently left to pursue a deal with Adidas. Calloway then suggested that West empower himself and produce his products and ideas on his own. West repeatedly screamed, “How, Sway? You ain’t got the answers, man!”
After asking West to calm down multiple times and sharing how he once lost money attempting to sell his own clothing line, West shouted, “It ain’t Ralph though. What’s the name of your clothing line? Nobody knows!” The heated exchange continued with West explaining how he doesn’t want to release his own clothing line because he doesn’t have the money. The pair eventually apologized to each other, and West continued — slightly more calmly — about how he still felt marginalized by companies like Nike, despite his success as a musical artist.
“The thing that compresses me is time versus money,” explained West. “Integrity, money and relevance. Because as I work on clothing more, I’m not rapping as much … I’m not rapping as much, I’m not having as much finances. I’m losing relevancy. The relevancy is part of my power that allows my brand to be big. That’s what I’m saying: You juggle so crazy, and then you get a Nike that can simply say, ‘The [Air] Yeezys did good, that was a good job. Let me get you some more so you can start your own line because obviously people linin’ up for it.’ But they’ll marginalize you and play you and talk about, ‘We don’t even know when the Red Octobers are coming out.’ “