Perhaps Kanye West was planning to release a highly produced video for his new single “All Day” at one point. That point has come and gone. On Monday (Mar. 16), West announced that the “official video” of the track will be his BRIT Awards debut of the song at the O2 in London last month, which featured a pair of flame-throwers, a crew cheering him on, and Taylor Swift effortlessly creating a new meme.
West announced that the performance was now an official video on Twitter, where he also said, “I felt the Brits performance captured the energy of the record.” The announcement was made after SWISHgate, in which West shared some NSFW photos of his wife, Kim Kardashian-West.
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Yeezy also took a moment to acknowledge Kendrick Lamar‘s expansive new album, To Pimp A Butterfly, which was released digitally on Monday. “KENDRICK IS AN INSPIRATION,” West tweeted. “THANK YOU FOR THE VIBRATIONS AND THE SPIRIT. YOUR MEANING, MESSAGE AND EXECUTION ARE GIFTS TO THE WORLD.”
“All Day” — which features Theophilus London, Allan Kingdom and Paul McCartney — debuted at No. 15 on the Hot 100 chart last week, and previews his next studio album, So Help Me God, which has yet to receive a release date. West also comes in at No. 5 on the Hot 100 with “FourFiveSeconds,” his collaboration with Rihanna and McCartney.