Since emerging as one of the more intriguing stars to come out of Korea’s sensational rap-competition program, Show Me the Money, Junoflo’s career has been on a steady rise and continues to do so with his ambitious new release.
On June 16, the California MC (real name Sam Park) kept his momentum going with new single titled “La Familia.” Producer and written by Junoflo, the Latin-pop–inspired, melancholic track sees the 25-year-old rapping with authoritative wisdom and emotional depth of someone well beyond his age; showcasing the potential of his budding talents and distancing himself as another reality star capitalizing on the buzz from his TV show.
Show Me the Money helped Junoflo build an initial following of dedicated fans and solid recognition for his versatile slick style. He released his debut EP Only Human under Feel Ghood Music in March 2018 with the six-tracks — featuring him alternating effortlessly between Korean and English — providing striking rap performances on highlights like “Real Ones” and the Jay Park–assisted “Grape Vine.”
The album led Junoflo to make his first Stateside solo performance as part of the Korea Spotlight showcase at SXSW 2018 alongside big K-pop names like Crush and Lee Hi. He has since played to sold-out crowds all over Korea, Germany, with an intimate New York City concert to celebrate the release of Only Human moving fans to line up for blocks, all positioning him better than any one of his SMTM competitors for long-term mainstream success.
While Junoflo hasn’t had his major breakout moment yet, the young rapper seems to be evolving consistently. With growing stardom and critical attention, along with impressive new single, 2018 may very well be the year he officially elevates his status.
Check out the video for “La Familia” and his NYC Day-In-The-Life segment with Billboard Korea below.