Pro Era label founder Joey Bada$$ has been named the first-ever creative director of New York street wear and sneaker brand PONY. The 22-year old Brooklyn rapper has released a footwear capsule for his first project at the creative helm, dropping a collection of bright-colored, suede sneakers drawn from the silhouette of the original PONY shoe.
Bada$$ expressed his confidence in his new position in a video on the PONY site, in which he declares that he chose to represent the brand because it represents who he is. “It’s pure synergy. This is some classic, authentic, vibe: that’s how I feel,” he said. “I am a ‘Product of New York’ and I plan to keep bringing my inspirations and background to PONY naturally.”
The new collection, out now, begins at $75. Check out the video below, and the collection here.