With a robust roster of celebrities that stay committed to leading a health-conscious lifestyle, on Thursday (Aug. 23), PETA unveiled their latest campaign with music savant Jermaine Dupri.
The video clip finds the heavyweight beatmaker gushing about his love for beets and, well, of course, beats. “I want the world to know the vegan lifestyle, to me, is the best lifestyle,” Dupri says in the video. “I feel like anybody that has a problem with their energy level being right, tired all the time, you can definitely feel the difference. A vegan lifestyle puts you on that track to just be healthy.”
For Dupri, 2018 has proven to be a strong year for him. In June, he was inducted into the Songwriters Hall of Fame after penning hits for the likes of Usher and Mariah Carey. Aside from that, he’s also celebrating the 25th anniversary of his famed label So So Def. To commemorate the label’s legacy, Dupri enlisted Bow Wow, Da Brat, Jagged Edge and more So So Def artists to tag along with him for their 11-city anniversary tour, which will kick off this October.
Check out Dupri’s latest ad with PETA below.