Santigold is all about self-love in the vibrant video for “Can’t Get Enough of Myself.” The singer also doesn’t skimp on star power as actress Olivia Wilde, funny man Adam Samberg and music MVPs like Jay Z and Pharrell all make cameos in the New York-based visual.
Hov and Wilde light up sidewalk posters and billboards while Pha-Real stunts on a Jumbotron. Samberg — who will take the lead in the forthcoming comedy Popstar: Never Stop Never Stopping — makes his way into Santigold’s photo booth shoot. The vanity anthem appears on her recently released studio album 99¢.
She explained the LP title to Zane Lowe last November, “Everything is a product at this point — including people and relationships … Everything is about marketing products… Everything is undervalued… so I thought 99¢ was a good price for me, my life, and all my hard work.”
Get more of Santigold in the star-studded video below or become a part of the fun with the interactive version here.
Billboard has reached out to Santigold’s rep for additional comment.