During his Twitter Q&A on Monday (July 8), Jay-Z mentioned that he’d deliver six pieces of art following the release of his “Magna Carta Holy Grail” album.
RT @NickyP7D @S_C_ have you began working on any visuals for any tracks off #MCHG [yes, 6 pieces of art]
— Mr. Carter (@S_C_) July 8, 2013
One of the six pieces seems to be underway seeing that right now, he’s at Pace Gallery in NYC putting on a live performance. Footage of the performance, that will last for a total of six hours, will reportedly be used in a video for the song he’s performing, “Picasso Baby.”
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The piece consists of Jay-Z repetitively rapping bits of “Picasso Baby” alongside fans and artists. Judd Apatow, Wale and Jerry Saltz and Marina Abramovi? have stopped by and joined Jay at Pace Gallery.
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Jay will continue to perform till 6 p.m. EST, having started at 12 p.m.
“Magna Carta Holy Grail” hit nationwide yesterday, although Jay-Z’s unorthodox marketing plan for the album made it available on July 4 for Samsung phone users. The sales forecast for the album has grown to 450,000-500,000.
Check out more footage of the performance below: