Jamal Edwards, the trailblazing founder and CEO of SBTV, the British youth media platform with hip-hop at its heart, died Sunday (Feb. 20) at the age of 31.
Edwards, who grew up on a council estate in Acton, West London, was a teenager when he started SBTV in 2006, a venture that has helped guide the careers of Dave, Skepta, Stormzy, and many others.
In those early days, Edwards, an early-adopter of YouTube, used his channel to give exposure to his talented friends. It still does, only Edwards’ circle of friends grew. Over time, he’d work with the likes of Nicki Minaj, Ed Sheeran and Jessie J.