Following the death of 90’s hip-hop star Craig Mack on Monday night (March 12), fellow Bad Boy rappers and, East Coast MC’s and DJs have taken to social media to show love.
Known mainly for his lasting 1994 single “Flava In Your Ear” — which garnered a remix with an added legendary verse from a young Notorious B.I.G. — Mack was briefly a star when he was signed to P. Diddy’s Bad Boy Entertainment in the early 90’s. He followed up his first single with his debut album, Project: Funk da World, the same year. His second LP, Operation: Get Down, was released three years later, though it didn’t catch on in the way his early projects had. The Long Island rapper eventually left the hip-hop game entirely to devote himself to religion.
Mack died at the age of 46 of heart failure in his home in South Carolina on Monday, according to reports, garnering love and respect from FunkMaster Flex, M.I.A., Biz Markie, DJ Scratch, and others in the hip-hop community.
Rest in power Craig. May the almighty embrace your soul & lift up your family and friends. it was a pleasure to know you & rock with you. You $tepped away from the game & did it your way.. I always respected that.#RIPCraigMack
— LLCOOLJ. (@llcoolj) March 13, 2018
RIP Craig Mack THE LEGEND —-
— juicy j (@therealjuicyj) March 13, 2018
Rest in Beats Craig Mack
— Chuck D (@MrChuckD) March 13, 2018
I am so sad to hear about the passing of Craig Mack. You cannot over emphasize the importance that “Flava In Ya Ear” had on hip hop!
— Peter Rosenberg (@Rosenbergradio) March 13, 2018
Rest in Peace CRAIG MACK. Long Island’s own. We were proud of Craig when he came out with the little indie song as MC EZ & TROUP. Then a few years later he went on to make one of the biggest most iconic songs in Hip Hop history. Rest EZ. Never forgotten. We love ya bro
— R.A. the Rugged Man (@RAtheRuggedMan) March 13, 2018
RIP Craig Mack, Bad Boy’s first album artist. He had two perfect singles and the platonic rap remix. That’s more than most. May he kick that ol’ robotic, futuristic, George Jetson crazy shit in the infinite. pic.twitter.com/yjoHjIH00Z
— Otto Von Biz Markie (@Passionweiss) March 13, 2018
rip craig mack
— dumbass (@kevinabstract) March 13, 2018
#CraigMack killed the 90s with 1 song and 1 remix. —-. Untouchable. RIP.
— M.I.A (@MIAuniverse) March 13, 2018
I’m so saddened to get a text about Craig Mack– I am grateful to have worked with him on this song on the Dangerous Minds soundtrack & he was so kind funny & Talented —- Rest peacefully Craig—- https://t.co/RJy4bqdeP1
— Missy Elliott (@MissyElliott) March 13, 2018
— Mike Tyson (@MikeTyson) March 13, 2018
sad 2 hear about Craig Mack. 4 those old enough to remember, Biggie + Craig were equally instrumental in sparking the Bad Boy/Puff takeover. at the beginning, Craig even had a little more fire in the club w “flava in ya ear”. such a talented mc, so much charisma on the mic. rip X pic.twitter.com/0cnxDrxXEz
— Mark Ronson (@MarkRonson) March 13, 2018
Man. To be In hip hop culture & live past the age of 50 is a fight to the finish for real. All due respect to #CraigMack. For some reason w exception of a RARE few, like #ProtectYaNeck, #ScenarioRemix —maybe #ShutEmDown remix—-I kinda think #FlavaInYaEar was the hip hop freestylers’ 1st viral instrumental choice. I mean there was always the lunchroom desk & beatboxing. But hip hop really didn’t do straight up instrumentals til like—1988/1989 on 12 inches (lots of DUBS, kinda there to assist mc’s in concert spitting verses w vocal guides?) but I’m just saying the weekend Flava came out I NEVER heard a dj play a joint like 7 times in a row (rare times were #RebelWithoutAPause & #IKnowYouGotSoul) but this was different: 1st of all this single slowed the east coast down DRASTICALLY (1987-1993 east coast was HYPED! on 100bpm-115bpm)—-Flavor was the sound of weed. Not the previous panic crack era music. Like 93 bpms—just perfect to kick a Freestyle: sparse in arrangement & foooonky—-it’s weird that the flagship song of such a commercial radio dominated label was one of the grimiest underground joints ever. I was actually in London at the time when dj 279 premiered that joint at a party. He played that instrumental like 20 mins straight and I saw like 9 simultaneous ciphers happening in the club. Man I was jealous of that beat. I know #Juicy wound up the winner in that race but man we cannot forget one of the greatest hip hop single debuts in the culture. That song was the gym routine mc’s brushed their skills on. All due respect to brother Craig Mack w/o him & his cant lose single who knows what empire #BadBoy woulda become. Rest In Peace Boyeeeeee.
RIP Craig Mack.
— Freddie Gibbs (@FreddieGibbs) March 13, 2018
— DJ CLUE (@DJCLUE) March 13, 2018