Estelle has announced the launch of New London Records, an independent label in partnership with BMG, with whom she’s worked as a writer since 2003. Estelle will release the second (“Vol. 2 Waiting to Exhale,” August) and third volumes (“Vol. 3 How Stella Got Her Groove Back,” October) of her three-volume EP “Love & Happiness” on the new label (the first volume, “Love Jones,” was released in June), taking creative control of her current and future musical endeavors.
“This is a new and exciting move for me,” Estelle said in a press release. “BMG has been an awesome partner throughout my career, and with New London we plan to continue bridging the gap between soul, pop, London and New York — uniting them through music.”
Added BMG executive president Richard Blackstone, “Estelle has been a valued member of the BMG family as a writer for some time now. She is a deeply passionate artist gifted with a tremendous voice and has music running through her veins. We are thrilled that Estelle has expanded our relationship and entered into a new partnership with BMG Label Services to release her upcoming album.”
Estelle first gained notoriety with the Grammy-winning “American Boy,” which featured Kanye West and performed well on charts around the world, cracking the Billboard Hot 100 and becoming the sixth best-selling single of 2008. Since then, she has released two LPs,”Shine” and”Under Me”, with BMG. Her fourth studio album is slated for release in February 2014.