Rising hip-hop artist Elujay is premiering the first single off his forthcoming album, Odysíofself, exclusively on Billboard below. The 22-year-old Californian’s alternative R&B ballad “Blu” contemplates the possibilities of less-than-ordinary love.
The smooth song features leisurely guitar lines and a steady drumbeat. Elujay’s relaxed voice journeys on top: “You’re the one that I’ve been thinking ‘bout/ You don’t know the details/ Started in the wrong place/ You got me confused.”
The video dropped alongside the tune shows two men coming to appreciate each other’s company as they cruise down a road and take random stops. The visual features warm colors and carefree scenery.
“Khufu (the director) and I conceptualized our idea of what unconventional black love means and how we could convey it visually,” said Elujay in a statement. “We wanted to answer the question of, ‘How do people address the confusion of their own distinction between love and lust?’”
Elujay’s sophomore album is due in the first quarter of next year. “My vision for the record was to create a dreamy alternative R&B song that uses blues/jazz inspired chords similar to a D’Angelo kind of feel,” he explained.
Watch the video for the first song on the forthcoming record below.