Ellie Goulding and Juice Wrld connected once again for the ominous “Hate Me” visual on Wednesday (July 17).
The barren clip for the pair’s heartbreaking debut collaboration is helmed by Saam Farahmand, who plays off of social media’s negative impact and the vicious cycle of emotions people go through when ending a relationship. A phone is shown at the start of the video, deleting every picture it had stored of Goulding. Ellie then takes photos of a voodoo doll resembling herself and sings atop a butcher’s knife graphic. A pensive Juice Wrld makes an appearance deep in thought about the mistakes of his past, as smoke clouds flow from his mouth for the entirety of his assist.
“The truth of the matter is that humans are crazy and do fucked up things to people, and that’s the truth,” Goulding told Beats 1. “I realized that I can always try and wear these rose-tinted glasses when it comes to my own past relationships or my friends’ relationships, but actually when it comes down to it some things are just really messed up. Sometimes I think you need to hear that. You need to hear it…to sort of validate your own situation, and it happens a lot. I played it to Juice Wrld, he loved it and wanted to be involved.”
Watch the “Hate Me” video below.