Footaction’s latest “Free Flow: Fly Style” campaign gets some California love courtesy of West Coast reps E-40, Casey Veggies and Omarion alongside Chicago crooner/Los Angeles transplant BJ The Chicago Kid.
The four artists link up for a trip out West to have a real-life group chat about representing the Golden State. “West Coast style is everything now ’cause there’s a certain sound we got and at the same time, a lot of the West Coast cats got the Atlanta, the down South style, too,” chimes in E-40. “It’s more universal now than ever, which ain’t bad but it’s good to keep your foundation as well.” The crew also discuss other hot topics like the key to longevity in the music business, the popularity of social media and the origins of hip-hop.
Footaction will roll out more digital clips featuring different cities and artists but for now, watch how the quartet gets fresh for life on the road below.