Don Toliver proudly lives the Life of a Don and is embracing it as the title of his upcoming sophomore album, which is out next week.
Life of a Don will be released Oct. 8 via Atlantic Records and Cactus Jack Records. The “Lemonade” hitmaker announced the project on Tuesday (Sept. 28) with a saucy minute-long trailer soundtracked by his unreleased track titled “Xscape.” Toliver previously released singles “What You Need” and “Drugs N Hella Melodies,” featuring Kali Uchis, ahead of the album, which were treated with two interconnected Nabil Elderkin-directed music videos shot in Medellìn, Colombia. In August, the “No Idea” singer linked up with Justin Bieber and Skrillex on the single “Don’t Go.”
Life of a Don is the follow-up project to his 2020 debut studio album Heaven or Hell, which peaked at No. 7 on the Billboard 200. He and the remainder of the Cactus Jack Records crew, including label boss Travis Scott, Scott’s DJ Chase B, Sheck Wes and Luxury Tax, topped the all-genre albums tally at the very beginning of 2020 with their collaborative project Jackboys.
The 27-year-old artist is currently living the Life of a Don on the road during his tour, which will wrap in Los Angeles on Oct. 30 at the Hollywood Palladium. He’s also slated to perform at three upcoming music festivals: Scott’s Astroworld in their Houston hometown on Nov. 5, Day N Vegas on Nov. 14 and Rolling Loud LA on Dec. 12.
Watch the official album announcement trailer below, and pre-save Life of a Don here.