All hail DJ Khaled. The bonafide hitmaker and Snapchat star has used the social media app to take his career to new heights and promote not only his music but his unique brand of positive and successful living.
Along the way, Khaled has coined multiple terms and phrases that help better communicate what the DJ-producer is all about. Before Khaled’s ninth studio album Major Key drops June 29 via We The Best/ Epic Records, here’s a handy guide to the ins-and-outs of Khaled-isms. Bless up.
Anotha One (Song tag, /Ah-nutha one/)
On his tracks, Khaled yells out “anotha one” to assure listeners that yes, you are listening to yet another DJ Khaled production. This is usually followed or preceded by DJ Khaled yelling out his own name. The sound of an air horn may also be heard.
Used in a sentence: “DJ Khaled… Anotha one!”
Alert (Adjective, /?-?l?rt/)
Word used by Khaled to signify the importance of a statement or phrase, whether it’s “Major Key Alert,” “Big Talk Alert,” or “Special Cloth Alert.” If Khaled issues an alert, you better listen up or risk being sadly left behind.
Used in a sentence: “Major key alert: always keep your head above water.”
Bless Up (Compliment, praise /bless-up/)
One of Khaled’s signature sayings. Bless up is Khaled-speak for “blessed” or, alternately, “God bless you.” Used to put across feelings of gratitude and happiness. Recent subjects of Khaled’s blessings on Snapchat include Rita Ora, album success, and the weather.
Used in a sentence: “The sun will be out, but some days it won’t. The key is to give thanks for every day. Bless up.”
Fan Luv (Action, /fan-luv/)
This one is for the fans… literally. Let’s say Khaled is Snapchatting in public and some folks on the street ask him for an autograph? That’s Fan Luv. What about when Khaled’s boasting about a recent number one single? That’s Fan Luv too. And what if Khaled is planning a meet and greet? You better believe that’s Fan Luv as well.
Used in a sentence: “Major Key is number one on the iTunes pre-order charts. Fan luv!”
Lion (Animal, /Ly-on/)
The lion is the king of the jungle so it’s only fitting that Khaled has a statue of one in his garden. Khaled frequently shows off the majestic beast for all to see on Snapchat while yelling out “Lion!!” In addition, an actual lion is featured prominently on the cover of his Major Key album.
Used in a sentence: “LION…!!!”
Major Key (Slogan, /May-jur-kehy/)
Not only the title of Khaled’s newest album, “major key” is the very phrase he’s built his career and persona on. Major Keys refer to the important things in life, or at the very least, things that are temporarily important. In January, for example, Khaled issued a Major Key Alert for signing up for Obamacare. In addition, ice cream on a hot summer day could be a Major Key.
Used in a sentence, twice: “Major key alert: my album Major Key comes out on July 29th.”
I Like That (Proclamation, /I-like-that/)
If Khaled enjoys something, you better believe he’ll take to Snapchat and declare to his loyal followers that he does, indeed, like that.
Used in a sentence: “Cocoa Butter? I like that.”
Play (Adjective, /puh-lay/)
A diverse term in the language of Khaled, the word “play” is used in two of his most iconic phrases: “Don’t ever play yourself” and “You played yourself.” A word to the wise: obey the former and never, ever do the latter.
Used in a sentence: “Once we get ’em back, I’m gonna give it right back to them and say, ‘Congratulations, you played yourself.””
Snapchat (App, /Snap-chat/)
Khaled has become the undisputed champ of Snapchat, using it to reach out to fans, promote projects, chronicle his life and reinvent his career.
Used in a sentence: “Follow DJ Khaled on Snapchat. That’s a major key.”
Talk (Noun, /?to?k/)
Khaled has a lot to say, and you better listen up if he Snaps one of his famous “talks” with the rich and famous. Talks could be about anything from Sneaker Talk (sneakers) to Mogul Talk (success). Khaled even had a Special Cloth Talk, which he dubs the “realest talk ever with icons,” including one with President Barack Obama. A talk with Professor Khaled is like a beginner class on becoming a GOAT.
Used in a sentence: “We talking new moguls, we talking cloth moguls. We talking that talk.”
They (Pronoun, /?th?/)
Khaled does not like “They” because “They” refer to the haters, the liars and the cheaters. “They” is everyone who does not want you, yes, you, to win. Khaled’s routine warning is to steer clear of the “theys” in your life and career. They’ll only bring you down.
Used in a sentence: “They don’t want you to eat breakfast so what we gon’ do is we gon’ eat breakfast.”
#WeTheBest (Hashtag, /We-Da-Bess/)
Not only a mere boast, We The Best is Khaled’s label. Founded in 2010, the roster currently carries acts like Kent Jones and Ace Hood. The term is often seen as a hashtag on Khaled’s Snapchat story.
Used in a sentence: “Did you know the guy who sings ‘Don’t Mind’ is signed to Khaled’s We The Best?!”
Win (Verb, /win/)
According to his hit 2010 posse cut “All I Do Is Win,” this is all DJ Khaled does. See also: “For the win” and “Winning.”
Used in a sentence: “Khaled’s career has been a total win since he joined Snapchat.”