In hopes of bringing together hip-hop creatives, entrepreneurs and buzzy artists, A3C has tapped Steve Rifkind, MC Lyte, A-Trak, DJ Drama, Don Cannon and Sonny Digital as speakers to spearhead the conference in October.
“The A3C Festival & Conference has a history of engaging and inspiring the artists, entrepreneurs, and creatives that shape hip-hop culture,” MC Lyte says in a statement to Billboard. “I am proud to be a part of the 2017 lineup and am excited about meeting new and up and coming artists.”
In addition to the monstrous three-day conference scheduled from Oct. 4 to Oct. 6, on the following day, A-Trak will celebrate his 10th annual Fool’s Gold DAY OFF Atlanta-style. Joining A-Trak for the special ride will be DJ Drama, Don Cannon, Zaytoven, Smino and more.
“First and foremost I’m a longtime fan of Atlanta. The music, the hospitality, the sweet tea — everything,” A-Trak tells Billboard. “We’ve been looking for ways to grow DAY OFF in Atlanta over the years, and A3C are great partners who have put a lot of trust in our vision. We can’t wait to bring our party to the subwoofers of ATL.”
Then, the finale for the A3C Festival will take place on Oct. 8, when Nas, Ghostface Killah and Just Blaze grace the stage at Georgia Freight Depot.
Take a look at the flyers for both the A3C Conference and Fool’s Gold DAY OFF below.