REVOLT isn’t ready to back down after Eminem charged at the media company in his alternate verse on Conway The Machine’s “Bang” earlier this week. In a statement sent to Billboard, REVOLT attempts to thrash the 8 Mile MC about his decision to war with them.
“Why does Eminem, someone who is a guest in Black culture, think he can talk down to REVOLT,” says the statement. “REVOLT is a BLACK media company, owned by a Black entrepreneur, with a majority Black team – that is authentic and real about this. With the immediate need for REVOLT to use our platform for the important issues regarding social justice, equality, and ensuring continuing to be the outlet – across ALL OUR PLATFORMS, we’re doing important work. Eminem trying to come for us is an unneeded distraction. It is not OK.”
The statement sent to Billboard also addresses REVOLT’s involvement in police brutality and its relevance to the culture. “REVOLT is busy putting in work: launching REVOLT Black News, hourly field correspondence updates, covering important rallies, as well as partnering with the NAACP for air their Black Family Reunion. Partnering to air the funerals of George Floyd and Rayshard Brooks, as well as President Obama’s remarks back in June. REVOLT is a Black business that is relevant and needs to be here, like all our Black businesses. We need to be supported to be the platform and voice of this movement – that otherwise wouldn’t have.”
They continue to skewer Eminem by suggesting that his verse served as a “distraction” towards their mission and encouraged him to spark change rather than feuds.
“What Em’s ‘mess’ could’ve done – is it could’ve harmed our business. Fortunately, it was a minor social media distraction, but the potential implications should not be OK. We’re busy using our energies, efforts and platforms as a Catalyst for Change. The real question is what is Eminem doing – other than being a distraction. If the diss was intended for Joe Budden why include REVOLT? REVOLT has supported both artists throughout their careers – and has zero to do with their beef with each other. And how did this verse supposedly and allegedly get ‘leaked’ anyway.”
Billboard reached out to Eminem’s rep for comment.
UPDATE: Eminem has responded to Revolt’s statement, sharing on Twitter Wednesday night (June 24): “I agree with Revolt…this is an unnecessary distraction. I never meant for that verse to be heard, I was heated in the moment and thought better of it and decided to pull it back.”
“Stuff that I never intended to release continues to leak from the huge WeTransfer hack. I don’t have any issues with Revolt…I’d actually welcome the opportunity to work with them on some positive things and turn this in a different direction.”
— Marshall Mathers (@Eminem) June 25, 2020