With State of the Culture flourishing on REVOLT and Machine Gun Kelly landing a top 20 record last month with his scathing Eminem diss “Rap Devil,” Diddy is enjoying every bit of the success revolving around his artists and media company. Now, the music mogul exclusively announces via Billboard his latest CÎROC flavor, Black Raspberry.
“I am bringing people the flavor they never knew they needed! CÎROC Black Raspberry,” says Sean “Diddy” Combs, chairman of Combs Enterprises. “It’s smooth, delicious and it’s sexy. This new, limited edition drink will elevate any celebration.”
In a press release, the vodka is described as “masterfully infused with a distinctive blend of Black Raspberry and other natural flavors.?” As for the product itself, “it’s packaged in a sultry all black bottle with sleek metallic gold lettering, commemorating a winter midnight celebration.”
Diddy’s unveiling comes after his announcement launching the Black 100 list, which celebrates culture creators ranging from artists, journalists, politicians, athletes and more. Music titans such as Jay-Z and Beyoncé grace the list, while LeBron James and Dwayne “The Rock” Johnson also make an appearance. (Editor’s note: The list also includes Billboard hip-hop editor Carl Lamarre.)
Fans looking to get a taste of Diddy’s latest concoction can head over to Hypebeast’s inaugural two-day festival, Hypefest, this weekend in Brooklyn.