Atlanta MC/ singer Daye Jack carries a powerful message of solidarity with the emotionally charged visual for “Hands Up,” debuting on the first day of Black History Month exclusively on Billboard.
Teaming with politically vocal rapper Killer Mike, Jack puts on a hoodie while spotlighting protests in response to police brutality, most notably from the deaths of unarmed Ferguson teen Mike Brown and Florida teen Trayvon Martin. Images of historical figures like Martin Luther King, Jr. and Malcolm X also flash across the screen.
“Living with my head down, hands up/ No, no, don’t shoot,” sings Jack, borrowing the rallying cries of protestors for the song’s hook. Killer Mike also contributes a pensive sixteen, rapping, “Black Lives Matter, tired of boys dying, tired of moms and dads crying.”
“The montage served as a way to show that despite the tragic subject matter, it brought people together from all walks of life in solidarity about something that should not be tolerated,” says director David Gallardo in a statement.
Jack will embark on a 30-date gig for the Only In Your Dreams tour alongside New Orleans rapper Pell beginning Feb. 1 in Chicago.