Hip-hop mogul Damon Dash’s latest boss move: launching his own lifestyle TV network with streaming television provider FilmOn.
The millennial-friendly programming, produced and developed by Dash’s Damon Dash Studios, will cater to budding entrepreneurs with series like Intelligent Boss Moves (starring Dash and Dr. Boyce Watkins providing a blueprint to running a business), Hip Hop Motivation (a talk show that will feature guests like rapper Cam’ron and boxer Andre Berto) as well as The Secret to Ballin’ (a guide to getting rich and successful with insight from executives and artists like Snoop Dogg, Faith Evans and Chris Brown among others).
“What you’re watching now is the DNA of the millennial generation from my point of you,” said Dame in a release. “This synergy with FilmOn’s global platform is going to get our content out to an even broader audience. We’re getting bigger. And stay tuned for scripted content soon.”
Dash will also use the FOTV’s 25/7 television channel to plug his Poppington clothing line, using an app that will allow viewers to purchase the pieces they see on his network. He will also debut the Dash and Kanye West-produced action flick Movie Mix Tape on the FilmOn platform.
The New York native is best known for co-founding Roc-a-Fella Records in the 1990s with Jay Z and Kareem “Biggs” Burke. He also stars in BET’s Music Moguls.
FilmOn TV, founded by billionaire Alki David in 2007, has had a healthy relationship with hip-hop in the past, streaming Hot 97’s annual summer music festival Summer Jam as well as concerts from Chief Keef, Bone Thug-N-Harmony, and Akon. FOTV will also be producing a hologram show on the life and music of Big Pun.