This year is shaping up to be a special one for Brianna Cash. In addition to announcing her deal as the newest signee to the Interscope Records-Fish Grease joint venture, Cash released her debut single “Numb” featuring Tory Lanez on Friday (Jan. 17). The North Philly native premieres the record’s intimate visual with Billboard below.
The 27-year-old laments what went wrong in a former relationship, but the issues wore on her to the point she’s numb to the pain it once caused. The menacing clip finds Brianna brooding while deep in thought until she meets up with Tory for his assist.
Producer Pop Wansel, credited with discovering Brianna, produced “Numb” and describes working with her as a fun, organic process. “Being in the studio with her is like being in detention with the homies,” he candidly tells Billboard. “You’re supposed to be disciplined and getting your work done but it’s really 90 percent jokes and f—ery. After a few times of that, I knew I had to sign her. When I first worked on this song in Philly with Kennedi Lykken, I knew it was special. Brianna coming into it made it even more personal and when we all heard her voice on it, we knew it was gonna be her single.”
With her world getting flipped upside down, a wide-eyed Brianna is just happy to be here and see her music dreams on the doorstep of turning into a reality. “Honestly, I’m just happy, and really grateful for people like Pop, Brandon P., and everyone at Interscope for making it happen,” the 76ers fanatic says of her new deal. “This is a dream. This is my first music video EVER. So, to have it directed by Child, and premiered on Billboard is so incredible to me.”
Watch the “Numb” video below. Follow Brianna Cash over on her IG.