“Hardly home, but always reppin’,” Drake once rapped. Even though he’s currently on the road, Big K.R.I.T. pays homage to his hometown of Meridian, Mississippi with the genuine “M.I.S.S.I.S.S.I.P.P.I.” video, which premieres with Billboard on Monday (Oct. 28).
The Danja-produced track originally landed on his K.R.I.T. Iz Here album this summer.
“Maybe I’m so southern I sometimes scare ignorant people’s perception of independence,” K.R.I.T. spells out the acronym for his home state, in what he believes is the first track to positively rep for Mississippi. “I’m from MISSISSIPPI!”
The clip gives a real life depiction of Meridian, heading from the basketball gym to the barber shop and an inside look at the former Def Jam artist’s neighborhood. K.R.I.T. and his live band walk down to their local hall to do their part in keeping the party going. Rocking a sleek perm, the rapper-producer takes the mic and grips the crowd’s attention with his spoken word rhymes, all of which was freestyled over jazzy instrumentation.
The 33-year-old treks north of the border to continues his From The South With Love Tour with a stop in Toronto on Tuesday (Oct. 29) before heading for Boston and Maryland next weekend. The tour has been supported by North Carolina-bred emcee Rapsody.
Watch the video below.