After the summer release of 12 For 12, a series where he released 12 freestyles in 12 hours, Big K.R.I.T. revealed via Twitter that he was no longer signed to Def Jam Records. “I want to thank each and every one of you for following & supporting me through out my career up until this moment,” he tweeted back in July. “And at this moment right now, I want to share with you, that I am no longer with Def Jam. It’s officially MULTI til the Sun die.”
Before taking the stage at the taping for the BET Hip Hop Awards for a politically-charged performance on Saturday night (Sept. 17), Big K.R.I.T. hit the green carpet and spoke with Billboard about parting with his former label, and what his latest business venture entails.
“I’ve always had my creative control but people just grow apart. The business was also changing, and it just happened. It is was it is,” he explained. “I’m not going to elaborate into the extreme. It’s definitely a longer story but for the most part, it’s no love lost.”
He continued by plugging his new production company, MULTI, which he says represents multi-talented people like himself. “I produce, I mix, I rap, I write, I sing. I’m bringing aboard a lot of people who can play more than one position,” K.R.I.T. explained. “You’ve got Big Sant, a hip hop artist who writes and is also an actor. I’ve got other producers I’m working with as well, so it’s amazing.”