The animated clip was produced by Cartoon Buck Productions and begins with Gucci Mane boasting about his exorbitant jewelry pieces. “Two Rollies at the same time, I’m too cool/ Gucci, is you locing? ‘Cause that motherfucker Crip blue,” he raps from the backseat.
Pimp C, decked out in his signature fur, handles the hook before Big Boi takes over. Clocking in at over 20 years in the game, the OutKast MC confidently raps, “And ain’t no n—a on ya playlist fucking with a A-list n—a like B-I-G B-O-I, why?/ Effortlessly fly, I/ Tend to overthink when I ink these bars, but y’all n—-s don’t even try.”
“It was a cool way to have myself, Pimp C, and Gucci Mane all together,” Big Boi told Yahoo! Music. “I mean with Pimp C (R.I.P.) not being here, it was just a cool fun way to showcase all of us together and imagine what it would look like.”
Watch the animated video for “In the South” below.