The couple announced the new contest as part of the Greenprint Project, which aims to improve the environment by switching to plant-based meals.
Fans do not have to go completely vegan to enter the contest. They can limit their meat intake with “Meatless Mondays” or incoprated more vegan substitutes such as “plant-based for breakfast.”
The Carters previously suggested fans should go vegan in their introduction for Marco Borges’ cookbook The Greenprint: Plant-Based Diet, Best Body, Better World.
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