In a new initiative to support their upcoming On The Run 2 Tour, Beyonce and JAY-Z will offer UK fans the opportunity to win free tickets in exchange for performing charitable acts. Known as the ‘BeyGOOD’ initiative, the power couple are teaming up with The Prince’s Trust and Global Citizen on a plan to reward fans for performing acts of kindness through these organizations.
“The untitled efforts of BeyGOOD/DoGood, along with our amazing partners The Prince’s Trust and Global Citizen, are calling upon you to lift your voices,” said Ivy McGregor, Director of Philanthropy and Corporate Relations for Parkwood Entertainment in a statement. “Wherever you are and whatever skills, talents and resources you possess, are of value to others in your community, country and across the globe.”
“On The Run 2” kicks off June 6 in Europe, and will head to the U.S. on June 25.
Check out the full list of dates here.