A$AP Rocky has been tapped as one of the new faces of Dior Homme, the French fashion house announced Tuesday. Dior Homme artistic director Kris Van Assche’s decision to recruit the rapper for the fall 2016 season comes as no surprise given Rocky’s longtime support for the designer (he’s attended the brand’s shows and events a number of times).
In addition to Rocky — who is described as embodying “the empowered masculinity of today’s urban dandy” in the brand’s release — Van Assche also enlisted Kids director Larry Clark, Standing Tall actor Rod Paradot and French model Dylan Roques to pose for the label’s latest campaign, shot by photographer Willy Vanderperre.
The announcement comes a week after Jonathan Anderson revealed that he partnered with Rocky on a men’s capsule collection. Earlier this year, Rocky also teamed up with Guess on a denim-heavy, ’90s-inspired collab. Clearly, the Dope actor’s love for fashion runs deep.
This article originally appeared in The Hollywood Reporter.