A$AP Ferg and Remy Ma are bringing their hometown pride to the “East Coast” video. In a behind-the-scenes video from the shoot, Harlem and Bronx unite for the Sage English-helmed visual as Ferg wrangles his hoodie-clad crew and Rem stunts in a colorful ensemble.
“It’s so dope working with Remy Ma because she’s a dope and funny individual,” he says in a statement sent to Billboard. “And she’s so professional. Getting into the studio with her, in the booth — I know why Big Pun wanted to make her his protege and invest in her coming up in the game. She’s just an amazing person, and I feel like there was nobody else better to kick this new song off with.”
“As far as creating the song and the visual, I just feel like I wanted to bring the New York energy back — bring it back to the fun videos and creativity and innovation,” he adds. Fellow New Yorkers French Montana and A$AP Rocky also make cameos.
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Catch the BTS look below before the “East Coast” video drops really soon. Ferg is also inviting fans to catch a screening of the clip tonight (May 1) at the TriBeCa screening room.