A$AP Rocky is back. The rapper assured he’d drop something fresh at midnight, and he’s stayed true to his word with the premiere overnight of “Multiply.”
Directed by A$AP Rocky and his regular collaborator Shomi Patwary, the new video arrived at the stroke of midnight via his Website flackojodyeseason.com. As promised.
— LORD FLACKO JODYE II (@asvpxrocky) October 2, 2014
In the clip, the Harlem native and his A$AP Mob rap and groove in a space surrounded by clubland-sized LED screens. On the outside, they charge on through gritty streets (they also take the subway). Juicy J makes a brief cameo at the top of the clip.
Fans with a good ear, and a solid memory, will know A$AP Rocky played the track earlier this year at Coachella.
There’s no word yet on precisely when a new album, the follow-up to 2013’s chart-topping Long.Live.A$AP, will drop. Rocky’s sophomore effort is expected to arrive at the beginning of next year, and it’s a safe bet to assume “Multiply” will appear on it. Just hours before the promo appeared online, Rocky announced he’d signed with the William Morris Endeavor agency for his representation worldwide. It’s a strong signal to the busy months ahead for Rocky’s career. Watch “Multiply” below.