On Wednesday (Oct. 4), thousands of fans and industry mainstays will flock to Atlanta for the annual A3C Hip-Hop Festival & Conference.
A3C, an acronym for “All 3 Coasts,” prides itself on being one of the biggest events in the city, dedicated to providing not only entertainment via live shows on the weekend, but also being the source of indispensable information for those already working behind the scenes, and others who aspire to.
This year’s conference will feature countless lectures, discussions and workshops on Wednesday through Friday (Oct. 6). There will be live interviews from podcast favorites such as Combat Jack, No Jumper and Day 1 Radio, who will be speaking with Steve Rifkind, A-Trak, Don Cannon and DJ Drama, respectively. Producer Zaytoven will host a roundtable-like discussion with a few trusted colleagues on Thursday (Oct. 5), offering tips and pro tools of the trade.
Artists will have the opportunity to meet with professionals at The Creator Complex and utilize certain resources. such as headshots by celebrity photographer Cam Kirk and website assistance from SquareSpace developers. The Music Tech Startup Spotlight will be dedicated to helping artists and producers learn how to monetize their work in this brave new era of streaming and digital marketing.
A3C has also developed a social justice initiative over past years and it continues with the Action Summit. On Thursday and Friday, conference attendees are invited to engage in talks about police brutality, racial profiling, mental health and more.
By Saturday and Sunday, the details of the business will have been completely dissected and reconstructed in hundreds of conference rooms and lecture halls until finally, it’ll be time to dive into some live artistry from the main stage in downtown Atlanta to outside venues in surrounding neighborhoods. The Spinrilla House stage will host everyone from Chaz French and Taylor J to AZ and Statik Selektah on both days.
A-Trak and Fools Gold bring the party to the Georgia Freight Depot on Saturday (Oct. 7) with the traveling series Day Off. Project Pat, Rich Homie Quan and Kap G will be headlining.
Well into its 13th year, the A3C Festival & Conference is proving that hip hop continues to grow well beyond measures. To win festival passes to attend A3C Festival, you must be following Billboard Hip-Hop to enter, retweet the story and must be a local in Atlanta. Winners will be chosen at a later date.