Rapper A Boogie Wit Da Hoodie attributes his success to some of the lessons he learned in high school in his “Look Back at It” music video, which dropped Wednesday (Jan. 30). The song comes from his sophomore studio album, Hoodie SZN, which has spent two weeks at No. 1 on the Billboard 200.
The opening scene of the video shows a mother and father watching TV while the father is screaming at his son to stop playing the guitar so loudly. He tells him that the music he’s playing is a waste of time and calls it “garbage.” The son is then sucked into the TV and lands in a high school classroom with A Boogie, where the rest of the story unfolds. The young boy, who is also the famous “flossing” star known as Backpack Kid, is shown joking around and laughing with A Boogie and the rest of his classmates.
The school setting is used as a metaphor to portray A Boogie as a student to his talents, and also depict the lessons he learned that began in school and helped shape his career today.
“I was inspired to shoot ‘Look Back at It’ in a high school because I’m like a voice of the youth,” A Boogie said in a statement. “When the youth sees me in a classroom I want them to be inspired to accomplish their dreams. I was just like them in a classroom at one point. It all starts in a classroom.”
On the track, A Boogie talks about a girl while also channeling a sample of one of Michael Jackson’s greatest hits, “You Rock My World.” “The way you walkin’, the way you talkin’, is all because of me,” Boogie sings.
The cheerleader in class catches A Boogie’s eye, to which he raps about getting “goosebumps” just by looking at her. These lyrics are a testament to the distractions and pleasures that are often faced in the world of entertainment — balancing romance with working hard.
Watch the “Look Back at It” official video below.