Billboard and 1800 Tequila have joined forces again for their newest content partnership The Refined Players, a five-part documentary series chronicling the journey of Christian Scott aTunde Adjuah as he treks across the nation to assemble a cast of burgeoning Jazz talents from Philadelphia, New York, Chicago, the Bay Area, and New Orleans, in order to create a “new, refined sound.”
The new project promises to be a strong follow up to Billboard and 1800 Tequila’s “Back to the Block” series, which was named by AdAge as a top 10 branded content campaign in 2016.
The worlds of hip-hop and jazz collide in the documentary, which places the spotlight on Scott and the “Refined Players” group: Joe Dyson, Weedie Braimah, Joe Harley, Elena Pinderhughes and Derrick Hodge, as they band together to create a brand new track, featuring Chicago rapper Vic Mensa. The group unveiled their collaborative track at a recent show at New Orleans’ Preservation Hall on Oct. 18.
“Musically, it’s instinctual for me to pull in sonic influences from all over the world,” Scott tells Billboard. “As a bandleader and collaborator, it’s been an incredible journey to pull together individual talents from all over the country for this project. Independently, each of us bring our own raw sound and creative energy into the mix. The final product will be a true testament of hard work, collaboration, and sonic diversity.”
Mensa, whose sonic palate ranges from gritty hip-hop to punk rock adds that working with Scott to assemble the group “was an amazing experience.”
“The marriage of jazz and hip-hop has always inspired me,” he said, “so to be able to create with such a talented group of musicians has been invigorating and exciting for me.” The series launches today here at Billboard.com and the final track is slated for a December 8 release.