Winona Oak has signed to Neon Gold/Atlantic Records and debuted a euphoric video for her cover of Haim’s “Don’t Save Me” today (Dec. 10), Billboard can exclusively announce.
The Swedish singer-songwriter’s haunting voice is perfectly complimented by neon lights and dreamy kaleidoscopic shots in the new video. She gives her own slowed-down spin on Haim’s upbeat 2012 track alongside gorgeous visuals, as the scenes shift through flowery wallpaper, vintage cars and a Barbie doll-filled bathtub.
“Don’t Save Me” was originally released by Neon Gold/Columbia, and Winona’s cover was recorded for Neon Gold’s 10th anniversary compilation NGX: 10 Years of Neon Gold.
, Icona Pop, The Knocks and more, celebrated their 10th anniversary by throwing a massive party on Saturday (Sept. 29).” image=”9269065″]
“The uniqueness in every artist is encouraged,” Winona tells Billboard of why she’s happy to sign to Neon Gold. “There’s no such thing as trying to shape someone into a specific frame, or into something they’re not.”
“We’ve been enchanted by Winona since the second we met her on one of our writing retreats last year; it was an instant connection and we couldn’t be happier to call her family today,” Neon Gold co-founders Derek Davies and Lizzy Plapinger tell Billboard in a joint statement. “With a songwriting ability beyond her years, a vocal and range that’s out of this world and a show-stopping look like she’s just stepped off a 1950’s movie screen, she’s a rare treasure and we’re beyond thrilled to be a part of her journey.”
Check out Winona Oak’s cover of “Don’t Save Me” below.