Australian pop artist Wafia is making the most of golden hour in the video for her late summer tune “I’m Good,” debuting today (Sept. 18) on Billboard.
The video, directed by James Robinson, finds the singer in lock-step with the song’s rambunctious beat as she ambles around a Los Angeles neighborhood and takes some time to chat with some special guests, including “I’m Good” co-writer Wrabel and Zoe Lawrence, who shot the single art. The visual takes a cue from the song’s uplifting affirmations and unbreakable optimism with an organically bright and inviting aesthetic.
“Because filming any kind of music video isn’t hard enough, we set out to shoot this video as one continuous shot at sunset,” Wafia tells Billboard. “I’m so glad we went for it, though; it felt so natural, and seeing it back, I can’t imagine having done it any other way.”
Robinson also shares his take on “I’m Good,” explaining, “The video for me was all about reinterpreting Wafia’s song into a magical realism context: seeing poetry in the everyday.”
“The power of Wafia’s song is that you’re able to turn such an ordinary moment — a walk home — into something much more powerful and re-affirming; so the video became about seeing her build from this state naturalism to a state of pure ecstasy that the song encourages,” he continues. “The video is about bringing pop back down from its inaccessible heights and seeing yourself be liberated even in the simplest, everyday moments.”
With a no-frills approach that puts Wafia’s confident charisma in plain view, “I’m Good” invokes a positive movement that is impossible to resist.
Check out the video for “I’m Good” below.