During a year that felt like it would never end, Twenty One Pilots just scored a Guinness World Record for the longest music video ever.
According to a release from the group’s label, the innovative “Never-Ending” clip for the Columbus, Ohio, duo’s pandemic hit “Level of Concern” has live-streamed for 177 straight days thanks to fan-populated imagery that has kept the visual fresh for half the year.
The constantly surprising clip — conceived by the group with interactive director Jason Nickel and director Jason Zada — has cycled in more than 162,000 Skeleton Clique submissions, in real time, live on YouTube. The project launched on June 12 with a global treasure hunt that involved unlocking 20 codes, which in turn each unlocked virtual USB drives through which fans could download a zip file containing images, videos and symbols from the band’s personal phones, leading to more codes needed to solve the ARG game.
The video refreshed every 3:42 with new content from fans, creating more than 400 new versions every day. “Level of Concern” smashed the previous record holder, Pharrell Williams’ 24-hour long “Happy” video, with a total run time of 4,264 hours, 10 mins and 25 seconds before coming to an end on Dec. 16 when drummer Josh Dun literally pulled the plug on the project.
To cap off an insane 2020, Twenty One Pilots dropped a surprise pandemic holiday song Dec. 8, “Christmas Saves the Year,” which debuted on Billboard’s Alternative Airplay chart. It became the first holiday-themed song to make the tally since 2012.
Watch the video for “Level of Concern” below:
for the last 178 days fans have been generating a never-ending music video for Level of Concern. well, we thought it was never going to end. pic.twitter.com/FxoZVg2qi5
— twenty one pilots (@twentyonepilots) December 16, 2020