That slow drip, drip, drip you hear is the sound of Taylor Swift expertly releasing tiny morsels about her upcoming seventh album across a series of recent interviews and public appearances.
She eases the faucet on a bit more in this week’s first-ever music issue of Entertainment Weekly — on newsstands Friday (May 10) — in a cover story where she reveals that TS7 will have more songs than any of her previous albums.
In her first sit-down magazine interview in three years, Swift tells writer Alex Suskind, “I try not to go into making an album with any expectation… I started to write so much that I knew immediately it would probably be bigger.” And while she doesn’t reveal how much bigger, Swift does give a preview of what styles fans can expect, saying, “There’s a lot of a lot on this album… I’m trying to convey an emotional spectrum. I definitely don’t wanna have too much of one thing…. You get some joyful songs and you get the bops, as they say,” as well as some “really, really, really, really sad songs,” but “not enough to where you need to worry about me.”
The EW cover also seems to reveal some further Easter eggs in the form of the button-covered jean jacket Swift is wearing. Among the images she rocks are buttons of Mr. Rogers, the cast of Friends, sisters Arya and Sansa Stark from Game of Thrones, as well as buttons that read “Calm,” “Track 5,” “Awesome” and “Dixie Chicks,” the latter serving as a sequel to the Easter egg in the “ME!” video in which Swift is seen standing in front of a painting of the country trio.
The story promises to reveal how Night King slayer Arya, and other pop culture icons, inspired the album, as well as how Swift’s relationship with her Swifties helped her get out of the dark Reputation period. “It’s definitely the fans that made that tonal shift in the way I was feeling,” she says in quotes provided by the magazine on Thursday (May 9).
“Songwriters need to communicate, and part of communicating correctly is when you put out a message that is understood the way you meant it. Reputation was interesting because I’d never before had an album that wasn’t fully understood until it was seen live. When it first came out everyone thought it was just going to be angry; upon listening to the whole thing they realized it’s actually about love and friendship, and finding out what your priorities are.”
In a video interview earlier this week with Capital Breakfast’s Roman Kemp, Swift said there were three layers of Easter eggs in the candy-colored “ME!” video, explaining, “I try to do Easter eggs in, like, first round is stuff they can see that predicts what will happen in a couple months. There’s also like second-tier Easter eggs which will be revealed upon the album. Then there’s third-tier Easter eggs, which are the most deeply embedded Easter eggs which be shown on the tour.”