This is how it’s going to be. Taylor Swift FaceTimes in with a media outlet, they think they’re going to trick her into revealing some secret about her upcoming as-yet-untitled seventh studio album, and she very sweetly, politely shuts them all the way down.
The latest journalist to attempt the move was BBC Radio’s Scott Mills, who chatted Swift up on Thursday morning (May 2) and did his best to crack open some more Easter eggs from the singer’s “Me!” video.
“I have so much fun with it. I hope I don’t seem too much like an elf under a bridge making you guess stuff,” Swift laughed as Mills wondered when Swifties were finally going to get some more news. “I think music is fun to expand upon…I think it’s fun to turn it into a visual element. I like an aesthetic element. I like symbolic messaging. That I feel like makes the music more. More of an experience for fans. At least I hope so. I hope I’m not driving everyone crazy with all these clues.”
And while some fans have guessed the name of the album so far, nobody, it seems, has correctly guessed the title of the next single. And Swift said even her closest friends will likely only get half the clues in the pastel-colored video for “Me!,” but some are “really obscure” lyrical references to songs on the album that you’d have to listen to the whole project to understand.
“I’m not going to keep it a secret ’til the release, but I want a moment where I tell it all to the fans directly. I’m pretty sure I know when that is going to be, but I haven’t fully nailed it down in my mind yet. I have a couple of days I’m playing with,” she said.
Describing how she’s been pulling a long con since she was 16, playing “little” games like capitalizing certain letters in her lyric books to spell out clues, Swift said the scavenger hunts have actually made the whole thing more fun for her as well — even if, she admitted to Mills, she’d probably rather design an escape room than participate in one. Because she watches what Swifties do online and has gotten a good sense of what they’re into and what they would like, Swift said she feels like her games are fun for everyone. Hopefully.
The one person who knows where all the secrets are buried, though, is Swift’s mom, Andrea. “She does, because I definitely bounce all my ideas off her,” the singer said. “She’ll tell me what she thinks. She’s really good with feedback. She pretty much knows everything. I wouldn’t even have to make her swear [to secrecy], she just lives on a code of secrecy. That’s her main number one rule.”
Watch the full interview below.