Pre-orders for Taylor Swift’s “reputation” have reached more than 400,000 units and the album has become Target’s biggest music pre-sale of all-time.
Big Machine Records told The Associated Press on Friday that pre-orders for Reputation, to be released Nov. 10, are double the number of pre-orders for Swift’s 1989 album a week before its release in 2014.
The pre-order number includes purchases at iTunes, Target, Walmart, Amazon and Swift’s website. Target also confirmed Friday that Reputation is its largest music pre-sale ever.
Swift has released four songs from her sixth album so far, including “Look What You Made Me Do” and “…Ready for It?”
The singer’s last three albums — 1989, 2012’s Red and 2010’s Speak Now — have each sold over a million units in their debut weeks.