Taylor Swift‘s sixth album, Reputation, has been out less than a week and it is already the biggest selling album of 2017. In celebration, Swift — in collaboration with AT&T, the host of her Taylor Swift NOW series — opened a pop-up shop in New York City filled with merch and immersive experience through the “Look What You Mad Me Do” music video featuring costumes and the golden throne from the set.
Billboard‘s Kevan Kenney stopped by the pop-up located at 11 Fulton St. to take a closer look at everything and talk to fans about their favorite song on Reputation.
The biggest hit of the shop was the photo opp where you could sit in Swift’s golden throne, surrounded by rubber snakes and all.
Watch the full video above for the whole experience, or if you’re in NYC get down there now. The Reputation pop-up ends Thursday.
Taylor Swift NOW series “The Making of a Song” is available on AT&T video platforms – DIRECTV, DIRECTV NOW and U-verse.