The world is back in full-on Taylor Swift mode following the release of her new single “Look What You Made Me Do” on Friday (Aug. 25), and the T-Swift mania continues with the song’s video, which debuted during the 2017 MTV Video Music Awards Sunday night (Aug. 27). And if you thought the dark, out-for-blood song was rather shocking, just wait until you watch the visual.
Starting out in a graveyard zooming in on Swift’s grave, a zombie Taylor (reminiscent of Michael Jackson’s “Thriller”) crawls out, soon flashing to a very much alive Swift in a bathtub full of diamonds — and that’s only the beginning. The rest of the video sees Swift in a variety of settings, from a throne of slithering snakes to a car crash, with perhaps the most alarming coming toward the end: a pile of her old personas.
Just as she indicates with the line “I’m sorry, the old Taylor can’t come to the phone right now/ Why? Oh, because she’s dead” in “Look What You Made Me Do,” Swift literally sits atop a bunch of old Taylors, like the nerdy girl from her “You Belong With Me” video and her Red Tour ringmaster getup. Holding true to her shout-out to the haters in the song, Swift took things one step further once the song was over.
“What’s with that bitch?,” “You are so fake,” “There she goes playing victim again” — all things the old Taylors tell the new one in the end, solidifying the bold message she’s sending with her latest single. And to top it all off, one more (very familiar) shout-out to a particular hater: “I would very much like to be excluded from this narrative.”
Watch the “Look What You Made Me Do” video below.