Swifties have three more reasons to stay up late.
Announced at the stroke of midnight, of course, the retail chain is taking preorders for both formats, with the CD priced at $13.99 and the vinyl at $29.99.
The exclusive disc also contains “unique, collectible disc artwork,” “lavender marble color disc,” and “collectible lyric booklet with never-before-seen photos,” reads the retail chain’s preorder blurb.
Target is certain to enjoy a rush of purchases for Midnights, which, separately, was made available in three limited-edition colors on wax — all via Swift’s official website.
That trilogy includes “Midnights: Jade Green Edition Vinyl,” “Midnights: Blood Moon Edition Vinyl” and “Midnights: Mahogany Edition Vinyl,” all of which are priced at $29.99 — though the window is now closed.
With Target’s Midnights: Lavender Edition, there are now four colored vinyl to collect.
— Target (@Target) September 13, 2022
Swift used the stage of the 2022 VMAs to announce Midnights, her 10th studio album, explaining as she accepted the Moon Person for video of the year, “I thought it might be a fun moment to tell you that my brand new album comes out Oct. 21.”
Later that evening — at midnight, yes — she confirmed the date on social media and her website. The set, as Swift described them via Instagram, will contain “the stories of 13 sleepless nights scattered throughout my life.”
Midnights is “a collection of music written in the middle of the night, a journey through terrors and sweet dreams,” she explained. “The floors we pace and the demons we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching – hoping that just maybe, when the clock strikes twelve… we’ll meet ourselves.”
The upcoming LP will be Swift’s first since the one-two punch of 2020’s Folklore and Evermore.
Pre-orders for Midnights: Lavender Edition are at Target.