Swift’s visuals were dreamy, vaguely abstract and even melancholy, considering the pop song’s relatively up-beat tone. Fans were even suggesting other songs that would be better suited for the clip, such as “Wildest Dreams” or “Out of the Woods.”
One reporter at San Francisco PBS station KQED figured the clip might be more fitting for another pop songstress and set about an experiment putting Lana Del Rey‘s “Summertime Sadness” to the video. The two sync up surprisingly well, inciting fans to comment on Tumblr such things as, “This is one of the most beautiful things I’ve seen.”
Ironically, it should be pointed out, “Style”-director Kyle Newman also co-directed the actual video for Del Rey’s “Summertime Sadness”.
Watch it here:
KQED offers an explanation for this, as well. The same phenomenon is at play here as with The Wizard of Oz syncing up with Pink Floyd’s The Dark Side of the Moon.
It’s really just sheer coincidence and something called apophenia, which is “the experience of perceiving patterns or connections in random or meaningless data.” Basically, our minds focus on those instances that do sync up without giving that same attention to the moments that don’t. But just because there’s some science explaining it, doesn’t make it any less interesting or impactful.