Ownership of Taylor Swift‘s first six albums has changed hands for the second time in 17 months. But she’s speaking out on re-recording those projects, and the Swifties can’t wait to hear them.
Scooter Braun’s Ithaca Holdings purchased Big Machine Label Group and therefore acquired Swift’s old master recordings just north of $300 million in June 2019. Variety reported today (Nov. 16) that Ithaca sold her masters to an unnamed investment group.
She confirmed the sale was completed by Shamrock Holdings in a letter posted Monday that promised her devoted fans some good news in the near future. “I have recently begun re-recording my older music and it has already proven to be both exciting and creatively fulfilling,” the 30-year-old pop superstar wrote. “I have plenty of surprises in store. I want to thank you guys for supporting me through this ongoing saga, and I can’t wait for you to hear what I’ve been dreaming up.”
Been getting a lot of questions about the recent sale of my old masters. I hope this clears things up. pic.twitter.com/sscKXp2ibD
— Taylor Swift (@taylorswift13) November 16, 2020
Sara Bareilles spoke out on Twitter against Braun’s big pay day, writing, “I will never not fee like this is just f—ing robbery. Greed is a virus too and it’s everywhere. F— that. @taylorswift13 sending you love.”
I will never not feel like this is just fucking robbery. Greed is a virus too and it's everywhere. Fuck that. @taylorswift13 sending you love. https://t.co/4FTNAAFYpw
— Sara Bareilles (@SaraBareilles) November 16, 2020
The Swifties also swarmed their fearless leader with love and unbounded excitement about hearing what newer versions of her older material will sound like, as “WE LOVE YOU TAYLOR” immediately began trending on Twitter following her public missive. Fans can’t wait for “All Too Well” from her 2012 album Red, “Long Live” and “Mean” from her 2010 album Speak Now, and plenty of her other hits.
They also appreciated the slight nod to her 2014 Hot 100 No. 1 hit “Shake It Off” at the end of her letter. when she interpolated the lyrics in the last line: “I love you guys and I’m just gonna keep cruising, as they say.”
Check out the latest fan reactions about Swift’s re-recording process below.
https://twitter.com/tay13bae/status/1328439065688076296?s=20
✨ RETWEET IF YOU’RE GOING TO BUY AND STREAM TAYLOR SWIFT’S NEW RE-RECORDINGS OF HER OLDER CATALOG WHEN SHE RELEASES THEM ✨
— Taylor Swift News 🧣 (@TSwiftNZ) November 16, 2020
https://twitter.com/ntltcswift/status/1328482086190157825?s=20
WE LOVE YOU TAYLOR SWIFT pic.twitter.com/wPrzW1iCqO
— best of swift ❁ (@poxataylorr) November 16, 2020
They are trying to silence Taylor and she rightfully fights all this evil in the world for what is rightfully hers. I'm crying because I feel so proud and admired of Taylor Swift's strength that I love her so much..😭♥️
WE LOVE YOU TAYLOR pic.twitter.com/IzJcKPwaLg
— Mihh🧣 (@FearlessMihh13) November 16, 2020
https://twitter.com/taylucifer95/status/1328475193833119744?s=20
Taylor Swift: "I have recently begun re-recording my older music"
swifties: pic.twitter.com/rURUoxihTZ
— Mihh🧣 (@FearlessMihh13) November 16, 2020
thinking about how a re-recording of all too well by taylor swift might break me pic.twitter.com/drvbA5pIlU
— zae (@ItsZaeOk) November 16, 2020
https://twitter.com/thelasttay/status/1328475186824409093?s=20
This is heartbreaking, but the change in tone from the first time this happened is so damn inspiring. She knows she will not just survive this, but come out on top. She knows her re-recordings are going to be 🔥. She knows we’re not going anywhere. We love you Taylor Swift ❤️ https://t.co/1dWzdzkW63
— Joey (Taylor’s Version)🧣 (@LessGorgeousJoe) November 16, 2020
i can’t wait to hear on the re-recordings “it was the end of the decade but the start of an age” and “someday i’ll be big enough so you can’t hit me and all you ever gonna be is mean” knowing that taylor is the artist of the decade pic.twitter.com/JjZGKCJGFk
— nani ➶ atwtmvtvftv lovebot (@iamhaunted13) November 16, 2020
https://twitter.com/REDfolklore/status/1328479749212028928?s=20
this part… taylor we love you so much 🥺 pic.twitter.com/uJ8RO5omy6
— sara (@fancysnaake) November 16, 2020
The way Taylor is referencing shake it off because she knows she’s about to come out on top 👀👀 pic.twitter.com/5r8BYrFPQl
— Corey (Taylor’s Version) (@TaySayHey_13) November 16, 2020