Sam Smith is continuing his ecstatic march towards Friday (Sept. 8), when he’s set to premiere his long-awaited forthcoming single, “Too Good at Goodbyes.”
First came the billboard campaign promising Smith’s first new material since his 2014 debut, In the Lonely Hour. Then came the reveal of the single’s title in an excited Instagram post. Now, promotional posters featuring lyrics to “Too Good” have been appearing around England — but in case you haven’t seen them yet, Smith is on the scene, Instagramming them himself:
The posters are a double-down on the short, silent lyric videos for “Too Good at Goodbyes” Smith has been sharing on his Facebook page over the past week.
“The wait is nearly over,” Smith wrote in one post.
Smith has been sharing images of himself in the studio and at video shoots since early June, and rumors around his collaborators range from longtime co-writer Jimmy Mapes and Clean Bandit to Timbaland and Adam Lambert. Beyond that, any concrete details about a full-length follow-up to In the Lonely Hour are scarce at the moment — but with almost two years passed since we last heard anything from Smith (2015’s James Bond theme “Writing’s On the Wall”), we’ll take what we can get for now.